Shake the bottle, wake the taste!
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This sums up the quackery and delusions nicely:
One complainant says: "Goldacre seems to think that homeopathic remedies are prepared by diluting substances. He omits the critical component of shaking ('succussion') between serial dilutions without which they would, indeed, be merely water rather than potentised substances."
Ah, now that explains it. Homeopathic remedies are like Orangina. You have to shake it to wake it.
Labels: Ben Goldacre, homeopathy, Jeanette Winterson, nutjobs, Orangina, Siobhain Butterworth