Kids, David Cameron likes you. He wants to be friends with you. He knows where you hang out. He wants to be like you. A little like that strange old guy in the duffel coat who hangs around by the swings. Smells like old wet newspaper, probably has a drink problem. Like that guy, Cameron just wants to be loved; that he comes across to everyone else as being a strange man that you should never ever go off with doesn't occur to him.
Hence his fatuous, hilarious attempt on Comment is Free to get down with kids. As part of the launching of sort-it.co.uk, he's come up with the biggest load of stringed together nonsense you may ever read in your life. It quickly becomes apparent that he doesn't have the slightest clue what he's talking about.
Right now, our political culture is undergoing unprecedented transformation. The old answers will not work in a new age, and political parties need to understand the forces that are stirring within society if they are to keep being relevant.
Yes, you've figured it out. We don't like being lied to. Congratulations.
There are two fundamental and mutually dependent factors that are contributing to this shift. First, we are in the early stages of the internet revolution, and evolving with it is a whole new age of political communication and engagement. A generation of people is rejecting more traditional mediums and forms of interaction in favour of an environment where they are in control.
Before, politicians and the mainstream media believed that when we talked people listened. Now, there are 57m blogs - that means 57m new newspaper editors. Every minute, 15 new user-generated videos are uploaded on to YouTube - that means 450 new news items during the time of an evening news bulletin.
Have you ever actually read a blog Dave, other than perhaps Iain Dale's or ConservativeHome? Why don't you click the next blog button up there at the top of this page and see where it takes you? I just clicked it about 20 times and not a single one of the blogs was about politics. Millions of those blogs may have been started, then probably never updated again. The amount who write about politics and update daily or even every other day is miniscule. The vast majority are full of personal vanity crap, the stuff that only their friends would ever be interested in. And yes, I realise that I'm a horrible hypocrite.
As for YouTube, well, just go to the home page. The top featured video currently is:
Yea im double jointed in alot parts of my body and idk i found out some of the weird stuff i can do decided to record it and yea...im not really proud of it so i wore some weird mask i found in my room....enjoy
99% of the videos are pure crap. Surely your advisers told you this, right Dave? You might want to hug these people uploading their cat falling into a pond, but they don't want to embrace you in return.
People are talking back, and as much as this is exciting and liberating, it is also a challenge. Politicians need to find new ways to communicate with this ever-expanding political class, and work with them to find the best solutions to the problems in our country.
Second, and linked to this, we need to understand that young people are not disengaging themselves from the political arena. In fact, the reality is that they are getting more involved than ever before. Social networks such as MySpace and Bebo bring together people not through common geography, but through common interest.
Again Dave, have you ever looked at MySpace or Bebo? They're the equivalent of a new layer of hell. Every single fucking person thinks it's a brilliant idea to have a song on their page which blasts out at you, making you both jump a mile and want to strangle them at the same time. Animated GIFs also seem a brilliant idea; it's like we've gone back to the days of Geocities. Plus, they don't bring people together through common interest; they're purely there for those who know each other in real life or at school to share their photographs, where they're going out, etc.
Right, so we've established that you don't know what you're talking about, can we get to the point now?
This week, we will be launching "sort-it", an innovative and provocative internet-based campaign designed to encourage young people to think about their own social responsibilities. The first issue we have chosen is personal debt, but many more will be addressed in the months ahead, such as racism and homelessness.
Well innovative and provocative it certainly is. Cameron and his old buddies in PR have got some poor perma-tanned guy to wear an outlandish suit to represent how he's the "tosser" inside young people, the instinct to splash the cash and worry about it later. Presumably tosser is used as "wanker" is just that bit too rude. As with everything that comes out of Cameron's mouth, he and they haven't thought this through. Their thinking seems to be thus:
Hey kids, we want you to engage and listen with us, but first you've got to prove just how responsible you are! Do you spend money like water? Do you snort cocaine, a drug that impoverishes and makes the lives of people in other countries miserable? Do you need some help? Well, we can provide that, but first we've got to point out just what a tosser you are! Sort yourself out! We may be old, not know anything about anything and all have directorships with the companies that give you the credit, but that doesn't mean we can't offer you hopeless advice when you'd be better off going to the Citizens Advice Bureaux!
Dave leaves us with some of his favourite mysticism:
There is an old Chinese proverb: "Tell me and I will forget. Show me, and I will remember."
Or there's that other one: Go to bed with itchy bum. Wake up with sticky finger.
You know Dave, instead of trying to get into bed with all the young people you so obviously adore, you could perhaps do your job as leader of the opposition. Such as challenging Blair to bring the troops home from Iraq instead of just holing them up in a barracks where every passing jihadi or Ba'athist can come and plant IEDs and mortar the base. What we actually had was Hague doing his Churchillian "we shall not be moved" act, wondering whether even this pathetic half-measure withdrawal might encourage those opposed to the British presence to up their attacks. You could demand that there be a free vote on Trident renewal, as Jack Straw tonight said that the vote would be whipped. Oh, I forgot, your line is that it must be renewed, even if it costs £75 billion, so we can expect that free will won't reign on your side either. You could go against the instincts of your party and pledge to introduce proportional representation, which really would give the power back to the people, giving them the opportunity for their voice to actually be heard and their vote counted. What we have now is a government elected with a large majority, when only 22% of the electorate voted for them. We deserve better than this.
Get the picture Dave? No one's going to vote for you based on how much you want to shag their leg, like a too friendly Jack Russell. They care about policies, how you're going to be different to Labour. Your speech last night about Brown and Reid playing politics with terrorism was a lot better than this woe-begotten shambles. In your own words, sort it out.
Related (and better) posts:
Ministry of Truth - Bunch of Tossers
Guido - Who is the real inner tosser?Labels: David Cameron, idiots, INTERNET REVOLUTION, sort-it.co.uk
